Set in Merrachi's hometown, Amsterdam, a set of visuals features MERRACHI's latest collection, a place where imagination meets beauty. MERRACHI CITY GIRLS is a story featuring Aicha Hammam, Audrey Borely and Senne Lize that represents confidence, modesty, friendship, unity and strength in their purest interpretation, all synonymous with the MERRACHI woman. MERRACHI's new flagship store plays one of the backdrops to the intricate detailing within our clothing for our new campaign.